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Lasso - CRM Software

2233 - 13353 Commerce Parkway Richmond, BC V6V 3A1


Since 2005, Lasso has been the leading provider of CRM software designed exclusively for new home marketing and sales. Our sole mission is to help home builders, developers, and new home agencies sell more homes. Easier. Faster. More Profitably.

Through integrated lead capture, sales processes, email marketing, website analytics, contact and calendar management, Lasso users radically improve lead management, converting more prospects to purchasers. The cloud-based application requires no software installation, enabling salespeople to work wherever they are.

Sales teams stay on top of all activities, keeping organized with email notifications and in-application reminders. Teams are notified instantly every time a prospect returns to the website, empowering timely follow-up that is targeted to the prospect's interests. 

Managers have access to detailed reports and analysis, for better coaching and planning.

The Pro edition provides the capability to manage inventory and pricing, options and upgrades, deposits, as well as to track deal status, auto-populate contracts and digitally store documents like sales agreements, floor plans and images.

With a pay-as-you-go monthly subscription, Lasso helps preserve cash flow, keeping the organization accountable to deliver world-class customer support.

Lasso CRM is easy to use and deploy, with less training than construction-oriented systems. It works equally well for single and master communities, urban condo high-rise, suburban town home and destination resorts. 

Developers, homebuilders and new home agencies seeking an on-demand CRM system with a track record for rapid ROI should review Lasso.

Get to Know Lasso CRM:

Click the image below for a short video.



  • Lead Capture & Analytics
  • Prospect Management
  • Integrated Sales Process
  • Smarter Email Marketing
  • Detailed Reporting 
  • Buyer Management
  • Fast Start Implementation & Training
  • Ongoing Client Support

Get to Know Lasso CRM:

Visit our website for more information

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